Islamabad: Health authorities and experts have urged the media to play a proactive role in creating awareness about human papillomavirus (HPV) infection, its link to cervical cancer, and the effectiveness of the HPV vaccine in protecting young women from this hidden but deadly threat.
Speaking at a media roundtable organized by the DOPASI Foundation in Islamabad ahead of Pakistan’s first-ever national HPV vaccination campaign, senior journalists from print and electronic media were briefed on the importance of accurate reporting to counter myths and build public trust.
The campaign, set to begin on September 15, will target over 13 million girls aged 9–14 across Punjab, Sindh, Azad Jammu & Kashmir, and Islamabad, before the vaccine is integrated into the country’s routine immunization program.
Participants were informed about the scientific background of the vaccine, its proven safety, and the urgent need to challenge misinformation that undermines vaccination drives.
Dr. Rozina Khalid, HPV Vaccine Consultant at WHO, added, “This vaccine is the result of years of scientific effort and global collaboration. By integrating HPV vaccination into routine immunization programs, Pakistan is taking a vital step toward safeguarding the health of its future generations.”
On behalf of the Society of Obstetricians and Gynecologists of Pakistan (SOGP), Dr. Saima Zubair emphasized, “No country can progress without women standing side by side. Ensuring women’s health is not only their right but also essential for national progress. At a time when cervical cancer is the second most common cancer among Pakistani women, introducing HPV vaccination is truly the need of the hour.”
Dr. Syeda Rashida Batool, District Health Officer Islamabad, said, “Today’s session is a commendable effort to bring journalists on board. Their support will be crucial in spreading awareness and ensuring the success of this campaign in communities.”
Huma Khawar, Development Journalist from Mannion Daniels, stressed, “The journalistic community is a powerful voice in addressing myths and misinformation about HPV vaccination. With more than 73 million women in Pakistan at risk of cervical cancer, the role of media in shaping accurate narratives is critical.”
Kinz ul Eman, CEO of DOPASI Foundation, underlined the role of civil society, stating, “Community organizations have a vital role to play in mobilizing families, engaging stakeholders, and building trust around HPV vaccination. Without grassroots awareness and collaboration, this campaign cannot achieve its full impact.”
Media representatives welcomed the initiative, calling the session “insightful and timely” and reaffirmed their commitment to reporting responsibly on HPV vaccination. Pakistan will become the 150th country in the world to introduce the vaccine nationally, marking a critical milestone in the fight against cervical cancer.
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